Dawn Fitch is the founder of Pooka Pure and Simple, a handmade bath and body company. After battling illness and feeling the need to adopt a healthier lifestyle, she began reading the labels on many of her cosmetic products and becoming increasingly aware of the dangerous chemicals in them.That's when the realization hit that she had an incredible business idea and Pooka was born!
Pooka has been featured on The Today Show, CBS Evening News, Essence Magazine and Women's Wear Daily. In 2012 Dawn was recognized for her social media skills and was blessed to be on the cover of Black Enterprise Magazine.
She has just starred a new community called the Best Life Tribe, where people who are on a journey to a more holistic, healthy lifestyle can connect and grow.